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As the UK’s clean energy policy accelerates sustainability focus in the 5G sector, providers must balance performance with environmental concerns. Our upcoming industry survey explores how 5G providers are adapting to these challenges, including:
– Impact of evolving environmental regulations
– Shifting client priorities towards sustainability
– Growing influence of energy costs on operations
Participate to gain early insights on energy efficiency strategies and environmental impact metrics in 5G networks. Shape the future of our industry while informing your own sustainability strategy.
Boost your B2B sustainability sales by understanding your prospects’ journey:
– Target prospects using the adoption curve
– Align marketing with sustainability maturity
– Tailor sales to decision-making roles
Learn how mapping clients’ sustainability progress can supercharge your marketing and sales in this growing market.
While all businesses can benefit from sustainable innovation, those located in Northern Ireland have a particularly unique opportunity to gain a competitive edge.
Aimed at NI business leaders, this blog describes how adoption of five key sustainable innovation strategies can help seize this advantage:
Read the blog to learn how to boost resilience and uncover new opportunities in the NI green economy.
Announcing NetZeroNet (NZN) a new way to maximise the telecom sector’s contribution to a net-zero economy. Learn more about:
– Innovate UK funding this key project to assess 5G energy flows & environmental impacts.
– Cambium working with Liverpool 5G to develop a sustainable telecommunications network framework and model – NZN.
– How NZN helps assess and optimise energy consumption and the use-phase carbon emissions of 5G networks.
– How NZN offers a mechanism to compare 5G’s potential for decarbonisation of the economy with the emissions produced by the network.
– How suppliers in the 5G ecosystem can offer their input to this important project.
With some commentators heralding AI as a harbinger of a looming existential crisis, I thought in the interest of balance, it may be worth pointing to where this technology can be a key enabler of better stewardship of the environment…
In 2024 sales and marketing leaders in B2B markets facing the dual challenge of steering through a tough economy, while driving revenue and expanding market share. This blog explains how Sustainability can be your secret weapon for finding growth opportunities in your clients despite the uncertain times. It offers 3 ways Cambium can enable your success in leveraging the trend towards sustainable business.
IT ESG Market Growth: A Huge Opportunity for IT Suppliers
In the era of sustainability, IT companies are uniquely positioned to capitalise on the growing importance of Environmental, Social, and Governance (ESG) principles. This evolution presents a myriad of opportunities, particularly for sales and marketing teams.
For aspiring market participants in the ESG market, the consequences of inaction can be significant. This is because, once a market ecosystem’s participants are established, the barriers to entry become formidable. Conversely, getting it right at this stage can lead to substantial rewards.
This blog explains why and how you can use strategic alliances to enable your success in the ESG market.
A cautionary tale for sales and marketing leaders. This piece shares a real-life story of how a well-established technology was replaced at a key client, underscoring the dangers of complacency in the IT industry. It emphasizes the importance of understanding and integrating Environmental, Social, and Governance (ESG) practices into sales strategies
Fuelled by major global trends, including the resource demands of a growing global population, accelerating shifts in our climate, and importance of diversity, equality, and inclusion, sustainability is reshaping the B2B marketing and sales arena.
As a result the role of sustainability in business decisions is set to persist for many years. For sales and marketing professionals, comprehending how sustainability influences a prospect’s choice of suppliers will continue to be an essential sales and marketing skill for many years ahead. This blog provides valuable insights on how you can use sustainability to get a sales and marketing edge.