Smarter Innovation Insights, Research & News

Our Insights on Sustainable Smart Innovation

Posted on February 16, 2024 by John McEachen

With some commentators heralding AI as a harbinger of a looming existential crisis, I thought in the interest of balance, it may be worth pointing to where this technology can be a key enabler of better stewardship of the environment…

Posted on February 07, 2024 by Andy Woollard

For aspiring market participants in the ESG market, the consequences of inaction can be significant. This is because, once a market ecosystem’s participants are established, the barriers to entry become formidable. Conversely, getting it right at this stage can lead to substantial rewards. 
This blog explains why and how you can use strategic alliances to enable your success in the ESG market.

Posted on November 29, 2023 by Andy Woollard

A cautionary tale for sales and marketing leaders. This piece shares a real-life story of how a well-established technology was replaced at a key client, underscoring the dangers of complacency in the IT industry. It emphasizes the importance of understanding and integrating Environmental, Social, and Governance (ESG) practices into sales strategies

Posted on February 19, 2024 by Cambium Insights

The imperative to cut emissions is widely acknowledged, with an increasing number of businesses stepping up to reduce their fossil fuel use. So, faced with this challenge, how can companies maintain their momentum towards net zero when cost-saving motivations wane? One approach is to find new value in the broader impacts of climate action and emission reductions. This blog explains how businesses can benefit from this approach.

Posted on January 25, 2024 by Cambium Insights

In 2024 sales and marketing leaders in B2B markets facing the dual challenge of steering through a tough economy, while driving revenue and expanding market share. This blog explains how Sustainability can be your secret weapon for finding growth opportunities in your clients despite the uncertain times. It offers 3 ways Cambium can enable your success in leveraging the trend towards sustainable business.