Smarter Innovation Insights, Research & News

Our Insights on Sustainable Smart Innovation

Posted on March 13, 2024 by Cambium Insights

Boost Your Sustainability for Marketing and Sales by considering where your prospects are on their sustainability journey. For most businesses, the sustainability journey begins with evaluating their current standing in relation to sustainable business best practices. Over time, as the early benefits of such initiatives start to come through—like more efficient resource use, resulting in lower energy bills and reduced emissions—these sustainability-related actions gain broader recognition among a wider group of executives.

Posted on February 16, 2024 by John McEachen

With some commentators heralding AI as a harbinger of a looming existential crisis, I thought in the interest of balance, it may be worth pointing to where this technology can be a key enabler of better stewardship of the environment…

Posted on February 07, 2024 by Andy Woollard

For aspiring market participants in the ESG market, the consequences of inaction can be significant. This is because, once a market ecosystem’s participants are established, the barriers to entry become formidable. Conversely, getting it right at this stage can lead to substantial rewards. 
This blog explains why and how you can use strategic alliances to enable your success in the ESG market.

Posted on November 29, 2023 by Andy Woollard

A cautionary tale for sales and marketing leaders. This piece shares a real-life story of how a well-established technology was replaced at a key client, underscoring the dangers of complacency in the IT industry. It emphasizes the importance of understanding and integrating Environmental, Social, and Governance (ESG) practices into sales strategies

Posted on June 06, 2024 by Cambium Insights

Although 5G networks can play a key role in supporting the net zero transition enabling decarbonisation across the economy, they also use energy and produce emissions. It’s necessary to measure and manage these environmental impacts, particularly the carbon emissions of 5G networks, to ensure that the overall effect is beneficial.  NetZeroNet (NZN) will focus on modelling ‘use-phase carbon emissions’ for a well-defined network configuration, providing a foundation for activities aimed at minimising the carbon footprint of telecommunications infrastructure. As data handling networks and IT systems grow, so will energy consumption and associated emissions. However, innovation within the network or at its edge has the potential to reduce these impacts. NZN will address the increasing need to profile both the energy costs and related carbon emissions of 5G networks, ensuring a focus on 5G sustainability.

Posted on April 03, 2024 by Cambium Insights

Sustainable innovation in Northern Ireland not only addresses global environmental & societal challenges, but also presents a significant opportunity for local businesses to thrive. This blog pinpoints 5 tactics for those Northern Ireland businesses that are interested in accelerating their adoption of sustainable innovation.