Smarter Innovation Insights, Research & News

Our Insights on Smarter Sustainable Innovation

4 key trends will power action to accelerate our net zero journey and that provide tangible reasons for optimism:
1. New Political and Economic Framework Conditions
2. The Energy Transformation Is Accelerating
3. The Business Case For Decarbonization
4. The Rise of Sustainable Finance
Growing commitments from governments, businesses and investors that show the magnitude of this net zero innovation market.
These 9 Numbers that Reveal the true Size of this net zero Opportunity.

In this perspective on net zero, Ian explores answers to vital questions such as: After covid-19 is there still a real need for action to combat climate change?
How can economic stimulus packages be used for positive economic and environmental impact? What are the different ways that government and businesses are setting their net zero targets?
In addition to its effect on action on net zero goals, in what ways will the Pandemic affect other sustainable development goal priorities e.g. UN SDGs?

Impacts of a changing climate for sales and marketing

Those of us, who make their living selling goods and services to business markets will  feel these effects as well.  Leaders of these businesses also have to  consider the impacts of a changing climate for sales and marketing and to ask the question: What does the shift to net zero, mean to our biggest clients?

The answer is that businesses need to pay increased attention to the measurement of their carbon footprint, specifically measurement of their “Scope 3” emissions.  Although all of this may seem like just another red tape type burden, it can also be an opportunity for you to differentiate and sell more value.  For some, it could open up new markets and new client conversations.  Learn more about this trend– Sustainability helps sales and marketing to build-back better