Posted on March 20, 2024 by Cambium Insights

Fuelled by major global trends, including the resource demands of a growing global population, accelerating shifts in our climate, and importance of diversity, equality, and inclusion, sustainability is reshaping the B2B marketing and sales arena.
As a result the role of sustainability in business decisions is set to persist for many years.¬† For sales and marketing professionals, comprehending how sustainability influences¬†a prospect’s choice of suppliers will continue to be an essential sales and marketing skill for many years ahead. This blog provides valuable insights on how you can use sustainability to get a sales and marketing edge.