CAMBIUM – The Smarter Innovation Experts

Practical help that gets your smart ideas used by businesses to deliver sustainable value for all


Tony O’Donnell

Tony O'Donnell

Started his career as a published environmental research scientist (bibliography on LinkedIn), before changing career direction. Completed over two successful decades in a variety of sales, marketing and executive roles leading teams selling high value capital solutions to most major industry sectors in the UK and Internationally. This experience included working for both major US multinationals and start-ups, including being part of the management team of a UK company that completed a successful IPO on NASDAQ. Tony co-founded Cambium based on a desire to accelerate the deployment of technology based innovations to address global grand challenges.

Iain Burns

Head of Research

Started out designing nuclear power stations before going into IT. There he had roles in sales, systems engineering, product management and services. He created and implemented one of the largest Global sales processes for a large multi-national and became one of the first people looking at how data centres can be made more efficient and how IT can go on to be used to reduce energy use.

John McEachen

Business development and engagement specialist

John McEachen

A chemical engineer who worked in energy management in the fine chemicals and consumer packaged goods industry before moving into business consulting specialising in customer engagement and business case development. He has added to his studies with a degree in psychology and has worked worldwide supporting senior level client engagement with companies such as Hewlett Packard, Symantec Carphone Warehouse and Computacenter.

Dr Mike Bonaventura

Executive Advisory Board

headed by Professor Mike Bonaventura, A chartered engineer and co-inventor of three US software patents in decision making systems. Mike has designed information system architectures in the environmental and financial markets, telco, and high tech manufacturing sectors for over twenty years.

A PhD in Cognitive Sciences and Mike’s previous roles include Chief Executive of the Crichton Carbon Centre (Post graduate teaching and applied research in sustainable development), Head of Finance & Performance Management Centre of Expertise for NCR Teradata and Vice President & General Manager of DecisionPoint Software, Europe. He has deep level knowledge of sustainability policy and goals at a global and national level. He combines this with his commercial experience in working with innovators in bringing their products and services to market.

Ian Brooks

Senior lecturer in Sustainable IT at the University of the West of England, Bristol and Senior Teaching Fellow at the University of Bristol.

Ian also works as a consultant and been part of the Cambium team for over 4 years. Prior to this, Ian worked for PriceWaterhouseCoopers and IBM in a variety of business, IT and sustainability consulting roles with organisations such as DEFRA (UK Department for Environment, Food and Rural Affairs), Open Energi, Jaguar Land Rover, electricity companies and the BBC.

Career experience includes Environmental Innovation network leadership, IT / data centre energy efficiency, energy management systems, carbon cost / benefit modeling, shareholder value analysis, and strategic cost management. Ian is currently carrying out doctoral research on the use of the UN Sustainable Development Goals as requirements in Software Engineering.

Jim Craig

A sustainability and marketing professional with a proven track record of developing and successfully bringing software products to market.

Jim has worked with a wide range of organisations both as a manager and consultant translating technical capabilities into real business value for companies such as IBM, Sun Microsystems and Thinkstep (formerly PE International). His experience spans working with start ups and globally established businesses and he is passionate about better use of data to address local and global sustainability challenges

Richard Lanyon – Hogg

Richard is an IBM Emeritus Distinguished Engineer and part time Director of Information Architecture at the Advanced Manufacturing Research Centre Factory 2050. His focus is the innovative application of technologies to the UK High Value Manufacturing sector, providing technical leadership in the areas of sustainable infrastructure innovation, strategy and architecture.

He is a British Computer Society Gold Medal winner and co-contributor to many books including UK Governments guides ‘Innovation, Making IT happen and Business in a wireless world’; and with the support of Defra launched several public papers on the ‘Greening of the IT Enterprise’. He is also a patent holder on wireless technologies, a Chartered Engineer and Fellow of both the Institute of Engineering Technology and British Computer Society.

In addition to his work on sustainable IT, Richard is also a commercial woodland owner, managing some 21,000 saplings along with designing and building an off-grid eco-shed.

Anya Ledwith

Anya Ledwith

A Chartered Environmentalist (CEnv) with 20 years of leadership in the field of carbon and environmental management. Experienced auditor and implementer of ISO standards with a particular focus on environmental legislation, energy, water, transport, waste, pollution control, carbon emissions and climate change.

Also experienced in executive and staff engagement, Anya has worked with a range of sectors, from micros to multinationals, including in finance, hospitality, manufacturing, construction, IT, education, legal, government, transport, retail, health & service industry. Through these engagements she has been successful in helping clients embed these standards into their core business activities to deliver not only compliance but operational and commercial benefits.

Emily Vosper

Emily Vosper

Graduating with a first in Mathematics from University of Warwick in 2014 Emily provides data analyst services for both Cambium and Exeter University. Her main passions include caring for and learning about the environment, specifically the ocean. As a keen surfer her goal is to make a positive difference in the challenge against marine pollution

Ian Green

Ian spent the majority of his career at IBM in a variety of technical, sales and managerial roles. Having taken responsibility within the UK business for its Scientific & Technical business he expanded his role, first to EMEA responsible for the Higher Education sector, and then as global manager for HPC technologies responsible for the Government and Climate sectors.

Ian has worked with a wide range of government scientific and industrial organisations, most recently helping the UK Science & Technology Research Council create the Hartree Centre at Daresbury, UK.

David Robertson

David was an executive at BP for 10 years during a 30-year career which included Technology Vice President, Conversion. Following BP he has held senior roles as COO at Hydrodec Group, an clean and sustainable re-refining oil company and was Senior Vice President and COO at Ze-gen Inc., a Boston based start-up developing Liquid Metal Gasification technology to repurpose high energy content waste destined for landfills into syngas.

His current roles include Chair of a biotech spin-out from Strathclyde University and Technical Advisor to the CEO of a leading plasma gasification company.
David is a Fellow of the Institution of Chemical Engineers, a Charted Engineer, has a BSc from Strathclyde University in Scotland and completed an Executive Education programme at Harvard Business School.

Gareth Derbyshire

Research and Innovation Specialist

Gareth has over 35 years’ experience in technology and the applications of technology to support scientific discovery, co-authoring over 50 papers covering instrumentation and materials science.  A member of the Chartered Institute of Marketing, Institute of Physics and Institution of Engineering and Technology, Gareth most recently headed up the STFC’s Futures team evaluating solutions to Global Challenges and leading STFC’s liaison with Innovate UK.  In this role he has worked to exploit a personal passion for sustainability by identifying new opportunities to support translation of STFC’s research into applied innovation of value to UK industry.

Outside the work environment, Gareth puts his passion for sustainable food production into practice by growing food, making preserves and offering direct support to family and neighbours with his prowess in the use of a shovel, jam pan, volt-meter and chainsaw.


Hazel Jeffery

Hazel has focused on partnership building in the water and environmental research sectors over the last 5 years. She is adept at engaging with research, policy and business sectors to identify challenging and innovative areas for joint working. Before this, Hazel headed up Strategic Management in the Natural Environment Research Council, where she integrated business planning, strategy, evaluation and the impact of research and led on the Spending Review bids. Her background is in environmental chemistry, with an early career in Brussels in European research funding.

Hazel enjoys travelling and experiencing different cultures with her family and exploring the beautiful Devon coastline. One day we will finish the South-West Coast path! Hazel also puts her skills to good use in chairing the local Parish Council.

Dave Watson

Dr Dave Watson CBE FREng is a former Director of IBM Research in the UK where he managed successful transitions of research into operational use with a wide range of organisations.  The technology areas his teams worked on included: high performance computing, internet of things, text analytics, distributed databases, and cognitive computing.

Dave has a strong interest in the process of innovation especially the creation and maintenance of a “Culture of Innovation”. Over the past 20 years he has led the creation of a number of successful teams gaining deep insight into the cultural and people aspects of innovation.

He has extensive experience of working in the university and government sectors, particularly defence. Dave was a member of EPSRC Council from 2009-2017 and Chair of the Audit Committee from 2014-2017.  He is currently chair of the UKRI e-Infrastructure Advisory Board looking at digital infrastructure for research in the UK.

Cambium’s Approach

Recognising that every Smarter Innovation journey is different, we focus on building a route to success that meets your specific needs.

Unlike most, Cambium adopts a flexible and tailored approach to enabling your Smarter Innovation success. We invest time to listen to your challenges, to understand your goals in detail and to appreciate the potential value and impact of your innovation. See more about ‘the problems we solve‘.  In this way our consulting proposals are customised to your organisation’s market situation and built to your specific needs and objectives.

We deliver clear proposals with well-defined outcomes that are designed to help you meet your objectives.  We  provide flexible and transparent services that offer genuine value for money. For many innovators, our high impact, short-duration support provides and fixed priced services provide a clear, low risk way to access external expertise as and when they need it. If you would like to learn more about this novel approach or find out more about our Smarter Innovation Services, please get in touch for an exploratory discussion.

If you are ready to start the conversation, let’s talk – +44 (0) 8456 383 280


Finding business clients ready to invest their time and effort to make use of your innovative ideas can be a difficult challenge. Success requires enthusiasm, flexibility and the tenacity of everyone involved. At every stage all successes are hard won. Usually one customer at a time. We call this process the “hard yards” of the innovation journey.

Key to making these ‘hard yards’ is engaging and getting feedback from real world users.
Understanding these opinions of your potential users provides a great learning
opportunities and an essential step to identifying the real value that your innovation
can bring to your prospective clients. Innovators who listen well and and re-fine their
approach get their innovations adopted more quickly and more profitably.

Completing these “hard yards” requires not only technical expertise in the innovation
itself, but also effective marketing and business development expertise to establish
and then scale market adoption.

No matter if you are an established business, scientific researcher or early stage
SME our proven, Smarter Innovation services help you successfully making the
“hard yards” in your market and complete your innovation journey
faster and cost effectively.

To learn more about the support available, please review our services here.