Our Blog

Posted on March 13, 2024 by Cambium Insights

Boost Your Sustainability for Marketing and Sales by considering where your prospects are on their sustainability journey. For most businesses, the sustainability journey begins with evaluating their current standing in relation to sustainable business best practices. Over time, as the early benefits of such initiatives start to come through—like more efficient resource use, resulting in lower energy bills and reduced emissions—these sustainability-related actions gain broader recognition among a wider group of executives.

Posted on February 16, 2024 by John McEachen

With some commentators heralding AI as a harbinger of a looming existential crisis, I thought in the interest of balance, it may be worth pointing to where this technology can be a key enabler of better stewardship of the environment…

Posted on February 07, 2024 by Andy Woollard

For aspiring market participants in the ESG market, the consequences of inaction can be significant. This is because, once a market ecosystem’s participants are established, the barriers to entry become formidable. Conversely, getting it right at this stage can lead to substantial rewards. 
This blog explains why and how you can use strategic alliances to enable your success in the ESG market.

Posted on November 29, 2023 by Andy Woollard

A cautionary tale for sales and marketing leaders. This piece shares a real-life story of how a well-established technology was replaced at a key client, underscoring the dangers of complacency in the IT industry. It emphasizes the importance of understanding and integrating Environmental, Social, and Governance (ESG) practices into sales strategies

Posted on April 03, 2024 by Cambium Insights

Sustainable innovation in Northern Ireland not only addresses global environmental & societal challenges, but also presents a significant opportunity for local businesses to thrive. This blog pinpoints 5 tactics for those Northern Ireland businesses that are interested in accelerating their adoption of sustainable innovation.

Posted on March 20, 2024 by Cambium Insights

Fuelled by major global trends, including the resource demands of a growing global population, accelerating shifts in our climate, and importance of diversity, equality, and inclusion, sustainability is reshaping the B2B marketing and sales arena.
As a result the role of sustainability in business decisions is set to persist for many years.  For sales and marketing professionals, comprehending how sustainability influences a prospect’s choice of suppliers will continue to be an essential sales and marketing skill for many years ahead. This blog provides valuable insights on how you can use sustainability to get a sales and marketing edge.