Cambium – Accelerating Smarter Innovation

For over 10 years Cambium, the smarter innovation acceleration experts, have been helping our clients turn innovative ideas and concepts into sustainable and profitable solutions.  Our services help you realise the full potential of your ideas from inception to positive impact and commercial success.

Our Smarter Innovation Services

Discover how we can help you

Sustainable Innovation Support for Research Institutions

Research Institutions

Translate your research ideas into applications of value to industry

Sustainable Innovation Support for Early Stage Businesses

Early Stage Business

Take your innovation from idea to profitable business

Sustainable Innovation Support for Established Businesses

Established Businesses

Maximise opportunities to grow sales in new markets

Sustainable Innovation

Smarter Sustainable Innovation

What is Smarter Innovation?

‘Smarter Innovation’ is the ability to bring together the 3 key trends driving the modern world to deliver faster, more effective and impactful innovation. These key trends are:

  1. The growing need to utilise innovative approaches to face global sustainability challenges
  2. The importance of collaboration and new ways of working in the successful deployment of innovative solutions
  3. The power of data centric computing technologies to deliver genuine insight to direct and accelerate innovation

Find out more


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Richard Hipkiss - Digital Energy - find better opportunities

Cambium were a first-class partner in our joint research project to assess the response of the energy efficiency supply chain to the UK’s Energy Savings Opportunity Scheme (ESOS) legislation.

They have in-depth research skills and an excellent understanding of the sales and marketing challenges confronting suppliers of technology and services in business-to-business markets. They used this expertise to design and deliver a research programme to analyse the dynamics of this important market.

The resulting report has been highly insightful and well received by our members as have the custom webinars and presentations provided as part of Cambium’s follow up.  We have enjoyed their professional, thorough and collaborative approach to the project and we look forward to working with them on future projects

Richard Hipkiss – Chairman ESTA, MD – Digital Energy Limited
Peter Brogan - BIFM - early market research

“At BIFM  (British Institute of Facilities Management), – we wanted to refresh the research approach for our annual survey of Sustainability related businesses challenges. The Cambium team and their knowledge of the Sustainability challenges were key in developing our questionnaire that not only generated new insights but increased the response rate by 20%. They were also instrumental in the detailed analysis and drawing out the critical themes for our 17,000 members. They are clearly passionate about helping their clients and contributed above and beyond our original ask of them”

Peter Brogan, Research and Information Manager, British Institute of Facilities Managers (BiFM)
Darren Thomson - Symantec - consultancy led sales

‘Symantec, the world’s leading security software provider, looking to expand their market presence by engaging with business leaders outside of the IT function and to take an expanded portfolio of solutions to both new and existing clients. Cambium engaged directly with Symantec and their clients to build greater trust and understanding of their business requirements, as well as providing processes and skills transfer to enable this strategy.’

Darren Thomson – CTO and Vice President, Technology Services
Mike Stannard - Bac2 - new innovation markets

“Like many early stage businesses in our early days we could see more opportunities for our technology than we had resources to pursue effectively. We engaged Cambium who provided a short-duration, fixed cost programme (Cambium Exchange ™) which for us delivered greater clarity and alignment around our best opportunities as well as a clear and shared plan to deliver on our growth targets. I was particularly impressed how they developed buy-in from both the operational and executive teams to our revised plan.”

Mike Stannard, Managing Director, BAC2
Alison Kennedy - Hartree - improve research translation

“The Hartree Centre is the UK’s leading research centre focused upon enabling UK businesses to outperform their global competitors by keeping them at the forefront of industrial innovation. By accelerating the adoption of data-centric computing, big data and cognitive technologies, we help to grow the UK economy, create skilled jobs and train people to excel in them.

Cambium has been a long standing partner and their support has been instrumental in enabling the organisation to accelerate the development of our mission, vison and collaboration strategy.”

Alison Kennedy – Director – Hartree Centre
Steve Kaye

Anglian Water is the largest water company in England and Wales by area.  For us accelerating effective innovation through effective collaborations is vital to the successful delivery on our strategic goals.  To this end we worked with Cambium to improve the innovative potential of our supply chain via the Water Innovation Network (WIN).   Cambium’s experience helped us to successfully establish WIN by accelerating the development of trust and creating best practices for effective engagement with our members.  These sound foundations have enabled WIN to grow to over 750 member organsations of all sizes. WIN continues to provide a vital source on new solutions that equip both ourselves and the wider water industry with innovations that enable a more sustainable future.

Steve Kaye – Director of innovation at Anglian Water
Dave Chalmers - HP - consultancy led sales

HP see carbon emissions reduction and the wider sustainable agenda as important to the continued success of our clients.

Cambium have combined their sales expertise and understanding of the legislation to ensure our senior account managers have the knowledge and understanding to more effectively engage in this business dialogue. HP are now in a stronger position to support clients with their compliance requirements and help them to drive down their IT related energy costs.

David Chalmers – EMEA Chief Technologist, Enterprise Group at Hewlett Packard
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Our Insights

Posted on March 20, 2019 by Cambium Insights

A review of the KTN’s Robotics and Artificial Intelligence Showcase – #RAI19

Posted on March 06, 2019 by Cambium Insights

For business leaders getting early value from AI is vital to the future competitiveness and productivity of their organisation. But like all forms of innovation, using AI and data intensive technologies are not without risks

Latest News

Posted on March 20, 2019 by Cambium

Last Tuesday, 12 March 2019 saw over 450 delegates battle their way through the heavy rain in Manchester to attend the inaugural Robotics and Artificial Intelligence Showcase (RAI19) at the !Audacious Church in Salford. This blog provides a review of the day and news of a new opportunity.

Posted on March 09, 2019 by Cambium

A lot of companies want to cash in on the AI hype. A new study from London VC firm MMC claims that 40 percent of the European “AI startups” it surveyed don’t actually use artificial intelligence in a way that was material to their businesses.

Read more