NEW MARKET ANTICIPATION
Know the new growth markets that are resilient to uncertainty, yet capable of long-term growth
Know what assets your organisation can leverage to enable your success in these markets
Know which are your best opportunities to secure your sustainable, successful future
In short, your need to know MORE
The MORE™ (Market Opportunities Review and Evaluation) process developed originally in a highly dynamic research context is all about knowledge management. It helps you catalogue what you’ve got so that you can find it again; it helps you evaluate which opportunities you are best placed to respond to; it helps you work out who does what to whom, why, how and where to optimise your chances for success.
MORE™ enables future success by mitigating the risk of investing today in tomorrow’s best innovation opportunities
MORE™ accelerates your organisation’s capability and capacity to innovate and derive sustainable competitive advantage from tomorrow’s most important high growth market opportunities. Driven by important national imperatives and major global objectives, such as the UK Industrial Strategy and the Global Goals, MORE helps you find new markets and opportunities that are resilient and less affected by short term uncertainties, such as Brexit. As a result, investment of resources in their development can be made with confidence of a return that will help achieve you to achieve your strategic priorities in the medium term.
MORE™ provides a structured approach that is built on Cambium’s Smarter Sustainable Innovation philosophy. This approach combines a deep understanding of these markets, the application of next generation information technologies and most importantly the role of the people and collaborations needed to ensure your innovation’s success.
All innovators need to find the best opportunities to secure their sustainable, successful future.
The big question is how do you lead your organisation to find new markets and success in these changing times.