Preparing your innovation today to extract MORE™ value from high growth markets tomorrow.

To find new markets in uncertain times is challenging.   Brexit, faster changes in government policy, consumer expectations and the impact of new technologies are all catalysing disruption in all markets and sectors.

The good news is that many of these changes are creating big new innovation opportunities and markets with real potential for long term growth. Ambitious leaders in business and research face the challenge of driving innovation despite these uncertainties.

How will you prepare for success in emerging high growth markets?



How to get MORE value from your innovations in uncertain times?

Anticipating good market opportunities has always been an essential element of business success. However, the risks in today’s climate appear more unpredictable than ever. Despite this uncertainty there are ways in which you can prepare your organisation to respond with agility and to find new markets.   In short you need to:

Know the new growth markets that are resilient to uncertainty, yet capable of long-term growth

Know what assets your organisation can leverage to enable your success in these markets

Know which are your best opportunities to secure your sustainable, successful future

In short, your need to know MORE

The MORE™ (Market Opportunities Review and Evaluation) process developed originally in a highly dynamic research context is all about knowledge management. It helps you catalogue what you’ve got so that you can find it again; it helps you evaluate which opportunities you are best placed to respond to; it helps you work out who does what to whom, why, how and where to optimise your chances for success.

MORE™ helps you navigate uncertainty to secure your future success
Download this whitepaper to discover MORE™

MORE™ transforms your innovation opportunity

MORE™ enables future success by mitigating the risk of investing today in tomorrow’s best innovation opportunities

MORE™ accelerates your organisation’s capability and capacity to innovate and derive sustainable competitive advantage from tomorrow’s most important high growth market opportunities.   Driven by important national imperatives and major global objectives, such as the UK Industrial Strategy and the Global Goals, MORE helps you find new markets and opportunities that are resilient and less affected by short term uncertainties, such as Brexit. As a result, investment of resources in their development can be made with confidence of a return that will help achieve you to achieve your strategic priorities in the medium term.

MORE™ provides a structured approach that is built on Cambium’s Smarter Sustainable Innovation philosophy. This approach combines a deep understanding of these markets, the application of next generation information technologies and most importantly the role of the people and collaborations needed to ensure your innovation’s success.

The MORE™ advantage for Businesses

MORE™ helps business leaders rapidly build an agile response to new emerging market opportunities. MORE™ provides:

  • a rapid independent audit and appraisal of your relevant  organisational assets, such as:  skills, technologies, partnerships,  market presence and corporate insight.
  • a data driven decision framework to objectively assess the value  of these assets to capitalise upon future market opportunities.
  • an innovation plan that takes account of next generation  information technology e.g. data-centric technologies e.g. IoT, big  data and machine learning.
  • a route to a lower cost of innovation through partners and current public investment

The MORE™ advantage for Researchers

MORE™ helps leaders of research organisations quickly build organisational readiness to compete effectively for new sources of Research funding. MORE™ provides:

  • A strategic efficient approach to identify multi-disciplinary collaborations and projects with high Impact  potential.
  • Accelerated development of a distinctive research agenda and  innovation plan reflecting these multi-disciplinary strengths.
  • Validation of research insights and ideas against priority challenges facing UK business and their wider environmental and  societal issues.
  • A clear and agreed strategy and plan to secure a fair share of  new research funds associated with the ISCF and GCRF.

All innovators need to find the best opportunities to secure their sustainable, successful future.
The big question is how do you lead your organisation to find new markets and success in these changing times.

Download the MORE™ Service Overview here

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Thanks for your interest

The Cambium team

sustainable innovation

+44 (0) 845 638 3280