NEW MARKET ANTICIPATION

FIND NEW MARKETS FOR YOUR INNOVATION TODAY

BY REALISING MORE™ VALUE FROM TOMORROW‘S GROWTH MARKETS

To find new markets in uncertain times is challenging.   Brexit, low productivity, faster changes in government policy, consumer expectations and the impact of new technologies are all catalysing disruption in all markets and sectors.  The good news is that many of these changes are creating big new innovation opportunities and markets with real potential for long term growth.

Ambitious leaders of both businesses and research institutions can achieve success in new high growth innovation markets by exploiting these big opportunities?

Driven by important national imperatives and major global objectives, such as the UK Industrial Strategy and the Global Goals, our market anticitpation service – MORE™ helps you find new markets and opportunities that are resilient and less affected by short term uncertainties, such as Brexit.

GLOBAL CHALLENGES

INDUSTRIAL STRATEGY

How to get MORE value from your innovations in uncertain times?

Anticipating good market opportunities has always been an essential element of successful innovation.  However, the risks today appear more unpredictable than ever.  Despite this uncertainty there is a way in which you can prepare your organisation to respond with agility and to find new markets..

In short, your need to know MORE™

MORE™ accelerates your organisation’s capability and capacity to innovate and make the most from tomorrow’s most important high growth market opportunities.  It achieves this by helping you to:


Know the new growth markets that are resilient to uncertainty, yet capable of long-term growth


Know what assets your organisation can leverage to enable your success in these markets


Know which are your best opportunities to secure your sustainable, successful future

MORE™ helps business leaders rapidly build an agile response to new emerging market opportunities. It provides:

  • a data driven decision framework to objectively assess the value  of these assets to capitalise upon future market opportunities.
  • an innovation plan that takes account of next generation  information technology e.g. data-centric technologies e.g. IoT, big  data and machine learning.
  • a route to a lower cost of innovation through partners and current public investment

MORE™ helps leaders of research organisations quickly build organisational readiness to compete effectively for new sources of Research funding. MORE™ provides:

  • A strategic efficient approach to identify multi-disciplinary collaborations and projects with high Impact  potential.
  • Validation of research insights and ideas against priority challenges facing UK business and their wider environmental and  societal issues.
  • A clear and agreed strategy and plan to secure a fair share of  new research funds associated with the ISCF and GCRF.

MORE™ transforms your innovation opportunity

The Benefits of MORE™

MORE™ enables future success by mitigating the risk of investing today in tomorrow’s best innovation opportunities

MORE™ accelerates your organisation’s capability and capacity to innovate and derive sustainable competitive advantage from tomorrow’s most important high growth market opportunities.   Driven by important national imperatives and major global objectives, such as the UK Industrial Strategy and the Global Goals, MORE helps you find new markets and opportunities that are resilient and less affected by short term uncertainties, such as Brexit. As a result, investment of resources in their development can be made with confidence of a return that will help achieve you to achieve your strategic priorities in the medium term.

MORE™ provides a structured approach that is built on Cambium’s Smarter Sustainable Innovation philosophy. This approach combines a deep understanding of these markets, the application of next generation information technologies and most importantly the role of the people and collaborations needed to ensure your innovation’s success.