Exploit the ‘Window of Opportunity’ created by the CRC Energy Efficiency Scheme (CRC)
Using our detailed knowledge of the CRC legislation and market dynamics we help our clients to grow their CRC sales pipeline quickly. We achieve this via a range of sales and marketing enablement services that improve prospecting efficiency and increase win rates. These services include:
Market Research
Cambium provides insight into the composition of the Registered Participants that are required to comply with the provisions of the CRC Energy Efficiency Scheme. We offer tailored research reports on the 2,800 organisations including key profiling data, such as:
• Primary market segment and secondary sub segments
• Postcode
• Turnover/ Profitability
• No. Of Employees
• Sustainability Response
• Key contacts and roles e.g. Sustainability Directors, CFOs etc.
Target Market Selection
Target Market Selection
Our understanding and insight as to the pressure of CRC upon ‘obliged’ organisations means that we are able to support our clients to target key market segments quickly and to answer questions such as:
• Which sectors are best to focus our sales and marketing efforts upon?
• What is the most effective CRC Value Proposition for this audience?
• Who are the best target audiences to target with our messages?
Sales Education for CRC
Use our market insight and targeting frameworks to equip your sales teams with the expertise to develop CRC related sales pipeline quickly.
- What do sales people need to know to prospect effectively
- Understanding the best accounts and audiences to target
- Achieve faster interception of new opportunities
- Generate CRC pipeline quickly
Professional Services
We provide your pre-sales and professional services teams with the skills and knowledge to understand your client’s CRC objectives and needs. This expertise provides them with the ability to create a client’s preference for your products and services.
- Developing consulting lead, CRC engagements
- Enabling wider business dialogue – developing client needs
- Identification and prioritisation of highest value opportunities
