New sustainable markets for tech: The “Circular” economy
A growing shift in consumer preferences has begun turning conventional thinking and operating models on their head. Now, the linear economy – the long-standing model in which companies merely take and make, with waste going in landfills or oceans – has started giving way to the circular economy.
Under this approach, companies keep resources in use for as long as possible, so products, components and materials maintain their highest use and value. Examples of the circular economy in action can be found at: : Philips Electronics , Dell . and HP
The Circular economy is just one market for sustainable innovation, where tech firms can find new markets and growth opportunities. Here is one approach to help you find new markets