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Because of rising carbon dioxide levels in the Earth atmosphere, currently at 414 parts per million, David Attenborough reminded the audience that “the stability we all depend on is breaking”. Citing humans as being the “greatest problem solvers that have ever existed upon Earth“, he called for a collective effort to address climate change. He concluded that “a new Industrial Revolution powered by millions of sustainable innovations is essential and is indeed already beginning.” Watch a video of the full speech here.
The UK Government laid out their strategy to enable the UK to achieve its net zero goals and create the conditions for a Green Industrial Revolution. The strategy whitepaper is called Build Back Greener.
This article offers sales and marketing leaders 5 tips for action they can take today. These actions will help to make the most of the new net zero opportunity created by these policies in the new net zero economy.
4 key trends will power action to accelerate our net zero journey and that provide tangible reasons for optimism:
1. New Political and Economic Framework Conditions
2. The Energy Transformation Is Accelerating
3. The Business Case For Decarbonization
4. The Rise of Sustainable Finance
Growing commitments from governments, businesses and investors that show the magnitude of this net zero innovation market.
These 9 Numbers that Reveal the true Size of this net zero Opportunity.
In this perspective on net zero, Ian explores answers to vital questions such as: After covid-19 is there still a real need for action to combat climate change?
How can economic stimulus packages be used for positive economic and environmental impact? What are the different ways that government and businesses are setting their net zero targets?
In addition to its effect on action on net zero goals, in what ways will the Pandemic affect other sustainable development goal priorities e.g. UN SDGs?