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Boost Your Sustainability for Marketing and Sales by considering where your prospects are on their sustainability journey. For most businesses, the sustainability journey begins with evaluating their current standing in relation to sustainable business best practices. Over time, as the early benefits of such initiatives start to come through—like more efficient resource use, resulting in lower energy bills and reduced emissions—these sustainability-related actions gain broader recognition among a wider group of executives.

In a world where sustainability shapes business decisions, standing out requires smart, targeted strategies.
This blog offers a deep dive into navigating the sustainability-driven B2B market landscape with precision and insight with tips on how to improve B2B marketing and sales productivity. It covers opportunity identification, overcoming market challenges and offers actionable ideas to improve B2B marketing & sales productivity.

These announcements by leading businesses, made in February, are not isolated incidents but part of a wider trend. As the world grapples with the escalating impacts of climate change, these announcements in a single month provide yet more signals of a major shift in the global business community. This strategy challenges the status quo and signals a broader shift toward sustainability and Environmental, Social, and Governance (ESG) principles. For sales and marketing teams, it heralds a period of significant transformation, emphasising the need to adapt and innovate within an increasingly ESG-focused business environment.

The imperative to cut emissions is widely acknowledged, with an increasing number of businesses stepping up to reduce their fossil fuel use. So, faced with this challenge, how can companies maintain their momentum towards net zero when cost-saving motivations wane? One approach is to find new value in the broader impacts of climate action and emission reductions. This blog explains how businesses can benefit from this approach.